Partnership strengthens E Source’s energy efficiency, electrification and load flexibility solutions
CLEVELAND and DALLAS, August 19, 2025 | Align Capital Partners’ (“ACP”) utilities-focused portfolio company E Source (the “Company”) has acquired Opinion Dynamics, a leading program evaluation and advisory firm focused on the intersection of the customer and the grid. This strategic acquisition deepens E Source’s ability to deliver full-spectrum utility customer solutions—from planning and customer research to program evaluation and advisory services—solidifying its position as the industry’s most comprehensive partner.
With over 35 years of experience, E Source helps utilities navigate complex challenges through data-driven insights and strategic guidance. The addition of Opinion Dynamics significantly enhances E Source’s capabilities in evaluating grid-edge programs, including energy efficiency, transportation and building electrification, decarbonization and load flexibility. Opinion Dynamics has a multidisciplinary team of social scientists, economists, engineers, consultants and data scientists to support utilities and regulators across North America.
“This acquisition marks a pivotal step in our growth strategy and in the evolution of our utility partnerships,” said Joe Eazor, CEO of E Source. “By combining our strategic and advisory strengths with Opinion Dynamics’ stellar evaluation expertise, we can guide utilities through every phase of the program lifecycle—with insight, accountability and measurable impact.”
“For 37 years, Opinion Dynamics has grown as an independent company. This next step allows us to accelerate growth, invest in staff development and expand our client-centered services—delivering evaluation, research and advisory solutions at the intersection of the customer and the grid. Our dedicated team will continue to provide our industry-leading level of service, now backed by an even deeper bench of experts ready to address all of the emerging issues our clients face,” says Bill Norton, President of Opinion Dynamics.
Since partnering with ACP, E Source has acquired thirteen companies and will continue to invest in strategic add-ons to accelerate innovation and transformation across the utility sector by bringing in top talent and expanding its capabilities through targeted acquisitions like Opinion Dynamics. Rob Langley, Matt Iodice, Stuart Schardin, Sarah Whitney and Ryan Schmidt worked alongside management on the transaction. E Source was advised by McGuireWoods and Opinion Dynamics was advised by FOCUS Investment Banking and Saul Ewing LLP.
Disclosures: This press release is not an offer to sell securities or interests in any fund managed by ACP.