Align Capital Partners (“ACP”) announced today that it completed the recapitalization of iPROMOTEu (“IPU” or “the Company”), a tech-enabled business process outsourcing provider to the promotional products industry. ACP is partnering with the Company’s founder and CEO Ross Silverstein to continue the Company’s impressive track record of growth. This represents ACP’s sixth platform company and tenth overall investment since the firm’s first fund closed in September 2016.
Headquartered near Boston, Massachusetts, iPROMOTEu is an outsourced service provider to a network of experienced, independent distributors of promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support. These services are managed through IPU’s proprietary order management technology platform.
“Over the past decade, the Company has experienced consistently strong organic growth which speaks to Ross’s leadership and vision to build a highly diversified business with a unique value proposition,” said Managing Partner Chris Jones. “The ability for IPU’s sizable network of distributor affiliates to remain independent business owners has driven strong new affiliate adoption within the fragmented promotional products industry. We’re excited to fuel that momentum alongside Ross with ACP’s capital and resources.”
“It has been very rewarding to see the strength of our affiliate and preferred vendor relationships grow in both quantity and quality since I started the business in 2000,” said Ross Silverstein. “As I look toward iPROMOTEu’s future alongside ACP, I’m confident those relationships will become even stronger with the continued investment in our people and technology.”
Operating Partner John Dupuy, Vice President Matt Beesley and Associate Corey Roe worked alongside Mr. Jones on the transaction.
Founded in 2000, iPROMOTEu is one of the largest and fastest growing service providers to distributor organizations in the promotional products industry. More than 1,100 experienced independent promotional products distributors and their salespeople are affiliated with iPROMOTEu. Since IPU is not a franchise organization, affiliates maintain control of their company and brand. For more information, please visit ipromoteu.com.