CLEVELAND and DALLAS, January 12, 2023 | Align Capital Partners (“ACP”) announced today the sale of iPROMOTEu (the “Company”) to Champlain Capital. Headquartered near Boston, Massachusetts, iPROMOTEu is an outsourced service provider to a network of experienced, independent distributors of promotional products. In September 2018, ACP partnered with the Company’s founder and CEO Ross Silverstein to support growth investments in operations, talent and technology.
“I want to thank the ACP team for being an excellent partner to iPROMOTEu over the last four years,” said CEO Ross Silverstein. “The Company is better and stronger in many respects today than it was four years ago, and we are well-positioned for future growth going forward.”
The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back-office support, sales and marketing support, professional development training and working capital support. These services are managed within the Company’s proprietary iSUITE order management technology.
“We are proud of the value creation achievements over the course of our partnership with iPROMOTEu,” said ACP Partner Matt Beesley. “Through the creation of sales and marketing tools, the development and release of the iSUITE technology and significant additions to the management team, iPROMOTEu is not only a larger business today, but it also is fundamentally better positioned for future growth.”
Managing Partner Chris Jones, Operating Partner Dave Perotti, Vice President James Moss and Senior Associate Scott Robbins were also key members of ACP’s investment team. Blackarch Partners and Kirkland & Ellis LLP advised iPROMOTEu on the transaction.